# How to Launch a New Collection with a 4-Step Store Tour

> A new collection usually gets a banner and an email. A four-step store tour walks shoppers across the collection page and points at what matters. Here is how to build it.

Source: https://ginner-tech.com/blog/launch-a-new-collection-with-a-4-step-store-tour/  
Published: 2026-10-28

[App blog: AHA - Onboarding Tours](https://ginner-tech.com/blog/?topic=app-blog-aha-onboarding-tours)

28 October 2026 · Luke Tran · 4 min read

![How to Launch a New Collection with a 4-Step Store Tour](https://ginner-tech.com/assets/launch-a-new-collection-with-a-4-step-store-tour-cover_ZHbLA2.webp)

A new collection usually gets a banner, an email and maybe a post. A store tour adds something different: it walks a shopper across the collection page itself and points at the things that matter. This guide builds a four-step tour with AHA – Onboarding Tours. (Inside the app it may appear as Interactive Product Tours.)

The app has one plan, with a 7-day free trial. The current price is on its App Store listing.

## Part 1: How to set it up

### Step 1: Check the app embed

On first install, use the **Onboarding** page: pick your theme, click **Start setup**, click **Enable app embed**, click **Save** in the theme editor, then **Finish**. Without the embed, tours do not appear on your storefront.

### Step 2: Create the tour

On the Dashboard, click **Add Tour**.

- **Title**: an internal name, for example “New collection”. Shoppers do not see it.
- **Target URL**: the address of the collection page. An exact address matches only that page without extra text after a question mark (a query string). If shoppers often reach the collection with a filter or sort applied, the address will have one, and the tour will not run. A `*` wildcard ignores query strings. For example, `https://yourstore.com/collections/*` matches collection pages in general, so it also runs on your other collections.

![The AHA Collection Launch tour form with Title, a Target URL for the hydrogen collection page and Trigger set to Once per customer](https://ginner-tech.com/assets/aha-collection-launch-tour-form_Binlz.webp)

The Collection Launch tour with its Title and the Target URL of the collection page.

### Step 3: Choose the trigger

Under **Trigger**, choose **Once per customer**, then **Current session** or **Define days**. A closed or finished tour then does not repeat for that visitor, either for the visit or for the number of days you enter. Use **Always show** only while you are testing, because it runs on every page load.

AHA works from the shopper’s browser, so it cannot target returning visitors as a group.

### Step 4: Add four steps

In the **Flow** section, click **+** to add steps. For each one, click the pencil, click **Look up element**, click the item on your live collection page, then write the **Title** and content and choose a **Position**. Because **Look up element** needs a page to open, set a concrete Target URL first and switch to a wildcard afterwards if you want one.

Suggested four steps:

1. **The collection title.** Say what is new in a sentence.
2. **A featured product.** Say why it matters, such as who it is for.
3. **The filters or sort.** Explain how to narrow the list.
4. **A product card or its add to cart button.** Point at the next action. Not every theme has an add to cart button on the collection page, so choose the closest control your theme shows.

Click **Save** in the modal after each step.

![The AHA Flow list with four steps: Filter the drop, Sort the lineup, New collection and Start with Hydrogen](https://ginner-tech.com/assets/aha-collection-launch-flow-list_aBqmt.webp)

The Flow list with the four steps of the launch tour.

![The AHA Edit step 1 modal for the step Filter the drop with the Element selector filled in and Position set to Bottom](https://ginner-tech.com/assets/aha-collection-launch-step-editor-position_UXACy.webp)

Step 1 open in the editor with its Element selector filled in.

Four steps is a good length. Launch day is for finding products, so avoid turning it into a full site walkthrough.

### Step 5: Save once and preview

Click the page-level **Save** once and go back to the Dashboard. Reopen the tour, then click **View on your store**. If your Target URL has a `*`, that button opens the literal address, so open a real collection page in a private window instead.

Do not save a new tour repeatedly, because each extra save can create another copy.

## Part 2: What shoppers see

- **A dimmed collection page.** When the page loads, it dims and scrolls smoothly to the first item.
- **A popup attached to that item.** Each step points at its element with a small arrow, placed on the side you chose with **Position**.
- **Step by step.** Every step has Next and Back. The last Next finishes the tour, and a close icon (x) lets shoppers leave early.
- **A stop.** Once finished or closed, the tour does not start again for that visitor in that session, or for the number of days you set.

![A store collection page dimmed behind a Filter the drop popup with an arrow pointing at the Filter control](https://ginner-tech.com/assets/aha-collection-launch-live-popup_2n7GGY.webp)

On the live collection page the first step points at the Filter control.

## If a step looks wrong

- If a step has no element, or its selector no longer matches anything, its popup appears in the middle of the screen. Edit the step and use **Look up element** again.
- If the tour does not start at all, check the Target URL and that the embed is saved.
- Check your tour in a private window. Your own browser may remember that you have already seen it.

Last checked: October 2026

AHA – Onboarding Tours: [https://apps.shopify.com/interactive-product-tours](https://apps.shopify.com/interactive-product-tours)

**Tags**

- AHA Onboarding Tours
- Shopify
- Store tours

Luke Tran

Founder and senior full-stack developer

Luke has worked with Shopify and WordPress for more than 12 years and runs five apps on the Shopify App Store. [More about us](https://ginner-tech.com/about/)

**More posts**

[Previous post How to Answer Common Shopper Questions with a Store Tour](https://ginner-tech.com/blog/answer-common-shopper-questions-with-a-store-tour/)

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